Posts Tagged ‘JS-KIT’

Interview With Chris Saad On JS-KIT

October 19th, 2008

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The last news of JS-KIT not only brought them money. they also hired Chris Saad from Data Portability Working Group as Strategic Advisor. Marshall Kirkpatrick from ReadWriteWeb has a nice interview with him where he explains his point of views on JS-KIT and serves as a good read on what to expect from JS-KIT with him as advisor but more importantly reaffirms notions i have expressed myself on why i considered that JS-KIT has the upper hand to deal with the Intense Debate acquisition by Automattic and with its main competitor Disqus when it comes to Commenting Services

Recommended.

Bringing Data Portability to a Website Near You: An Interview With Chris Saad About JS-Kit

via RWW

IntenseDebate acquired by Automattic

September 26th, 2008

The second commentosphere wars heats up with a plot twist. IntenseDebate. an alternative comment system for blogs that competes with Disqus, SezWho and JS-KIT got acquired by Automattic. the company behind WordPress, Buddypress and Akismet. the argument behind the acquisition was pinpointed to the similar backend  WordPress and IntenseDebate got according to Matt Mullenweg.

While there is no doubt that it is true. i am also sure that the other main reason had to be the price. Intensedebate had no chance to catching up to Disqus and JS-KIT that are now in a competition war with one another. JS-KIT maintains the lead followed by a Disqus that counts with good founding and a good team along some pretty high profile blogs using their software. I.D being acquired by Automattic changes everything for Disqus and is a serious threat in the short term  for them. but more to Disqus than to JS-KIT. this is because Disqus main focus up to now is WordPress. JS-KIT supports pretty much everything and were more interested in Blogger.com and Blog Networks because that is where the big numbers are. this sudden move proves them right. IntenseDebate will find its way into WordPress from version 2.7 and on. there is no news right now that indicates how the level of integration and support will vary or if it will vary from the features they got now. but it is some serious bad news for Disqus and SezWho in the WordPress front because users will not have a reason to change the default comment system for other.

WordPress 2.7 is the stepping stone that paves way to 3.0. a version that is said will be the slayer of Six Apart and will aim to dethrone Blogger.com. quite high goals but a radical change for the comment system is a great selling point to gain more adepts. this move will be also dangerous in the long run if it finally manages that Blogger.com and the other main Blog Platforms finally update their pretty outdates comment systems. that to this day remains to be Blogger.com weakest point.

This also leaves SezWho in a odd spot. i wish someone will recognize the opportunity and acquires them next. that could be anybody. from Google to Six Apart or maybe Disqus or JS-KIT.

Overall a great thing. Default Blog Comment Systems are seriously lacking and they have been that way for years. this move by WordPress should shake things up for the greater good.

IntenseDebate

via TC

The JS-KIT vs DISQUS war continues. savvy social marketing from JS-KIT ensues

August 8th, 2008

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I told you it was war. i also told you that such a war will be DISQUS versus JS-KIT. Disqus is already known for their savvy Social Marketing using twitter and pretty much any other way they can use in order to resolve complains from Disqus users, will to be users or even testers. that is a defensive line of fire. you defend the brand by blocking attacks to your PR front in order to protect the fort. that war analogy works perfectly right when JS-KIT enters into the picture and then goes into the mission of turning Disqus new users or will to be users into JS-KIT users instead using the same ways disqus uses to protect themselves. this is a offensive move. a great marketing move.

In resume. JS-KIT is not showing calm against Disqus even considering that they are now at least twice as big as Disqus thanks to the haloscan acquisition and their latest big partnerships. that is good. nothing worse than a boring brand war when it could easily be more entertaining. but as i said before. the only way to end this war quick for either JS-KIT or Disqus is acquiring SezWho or Intense Debate, maybe even both in the case of disqus since JS-KIT would only need one of them to beat disqus for good in a very short run and disqus would need both to beat JS-KIT for good in the long run. otherwise. the second war for the  commentosphere is meant to go on. the big winner is of course the consumer as this will drive up the innovation in that space.

For more on this story, go to the link below:

Is it Spamming or Savvy Marketing? via mashable.

I of course think that it is savvy marketing and that it is impossible for it to be classified as spam considering that it was done in public. that would be like doing a fit and cry because someone in the street handed you a flyer.

 

JS-KIT lands partnership with Evite, provides widgets for the new version

July 21st, 2008

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JS-KIT continues to march on strong, now as a post Haloscan acquisition company  with a quite good partnership just as good as the one it got with World Now.

The partnership is with Evite, the top Invitation/party planning service that now has received a pretty generous redesign. in the new Evite version JS-KIT will be the provider of Widget Polls and Message Board Widgets to be used in the site.

via Techcrunch

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