Posts Tagged ‘kickapps’

KickApps Gets $14 Million More Of Funding Money

December 4th, 2008


KickApps is a strange startup. its main business is Website Socialization. but it is also partly a Widget Company because a lot of that Socialization is archived via Widgetization. you can also make Very basic utility Widgets or some nice and simple Media Widgets via its Widget and Video Player Studio and add advertising to it. in a way that reminds me of SproutMixer and Musestorm.


So it competes with Ning, Flux,  SproutMixer and to a lesser degree with all the main Widget Companies.

Thing they will continue to do so because they have got $14 million more in funding as Techcrunch reported:

“KickApps CEO Alex Blum confirms to me that the company did indeed raise a C round of $14 million with a new lead investor, North Atlantic Capital. Existing investors Softbank, Spark Prism and Jarl Mohn also participated. KickApps either splits ad inventory with publishers on the pages created on its platform (60 percent to KickAps, 40 percent to publishers) or lets publishers buy out its portion of the ad inventory for $3 to $6 CPMs. Most larger customers choose to control the ad inventory themselves, which suggests that when social networking features are wrapped into a larger site, the ad rates don’t have to be counted in dimes (as they do on much of Facebook and MySpace)”


via TC

Clearspring forms strategic partnership with KickApps to increase advertising revenue

June 11th, 2008

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In a effort to speed monetization clearspring and kickapps have found a way to benefit each other goals by forming a strategic partnership. this strategic partnership includes an agreement on part of clearspring to promote kickapps new WYSIWYG widget studio, or for a lack of a better comparition kickapps is going to make their own internal Sprout like widget editor that will also can “socialize” the widget you create with kickapp social platform offering but kickapps will then in turn use clearspring new widget analytics offering and their distribution channels.

This will of course allow clearspring and kickaps advertising footprint and revenue faster than they would be able to do without it. and that is the whole point.

Since it would be redundant to rewrite what it has already being very well exposed by kickapps. i present you the relevant part of kickapps press release and will just comment after it:

Companies Collaborate on Advancing KickApps’ WidgeAD™ Format and Clearspring’s Widget Ad Network

New York and Mc Lean, VA, June 10, 2008KickApps, the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

With widgets becoming an integral part of every web publisher and marketer’s arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world’s largest media & entertainment companies, the company recently launched an internal initiative around the development of WidgeADs™, KickApps’ new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore’s Widget Metrix report.

“Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner,” said Alex Blum, CEO of KickApps. “As we’ve done with social networking, user-generated content and video players, we’re reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity.”

Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher’s web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again.

“Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel,” said Hooman Radfar, founder and CEO of Clearspring. “We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web’s most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets.” 

Clearspring’s advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget’s viral performance.

This is a interesting partnership for both but i see clearspring as the most benefited in the long haul from this. however the details on how are they going to combine the advertising or how they are going to split revenue are not really clear. but kickapps interest is being able to gain more clients and also get their current clientele to jump into this too.

The other interesting factor is to see how widgets are the quickly turning into this new form of advertising-marketing. the representation of what both camps are now calling  the new Customer Engagement tools.



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