Lulu network is a self publishing network that decided to try out Scribd iPaper Widgets as a way to distribute free content. that free content that will be converted into iPaper Widget will serve as a way to measure how does widgets enhance the content distribution and what can be learned from it.
They have called for a trail of 3 months in order to test and process how that fares up.
Lulu Using Scribd iPaper for Distributing Free Content via mashable
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