Wow!
Based upon recent successes (1 billion ads served in 83 days= $1 mil at 1/2 penny per ad) Widgetbucks has formed what they call the “WidgetBucks Customer Council”.

This group is used as a way interpret customer response to new ideas.

One of the new ideas they are working on is called YieldSense.

YieldSense is a contextual PPC widget designed to deliver the highest yield ads based upon previous performance.

The experts say it more eloquently:

One example of new features and technology being tested by the WBCC is YieldSense(TM), a contextual, pay-per-click (PPC) ad widget that displays the highest yielding product categories and ad creative based on a revenue score that is automatically generated from past performance. We anticipate YieldSense (and specific details about it) to be more widely available in February.

What does this mean?
Does this mean that a WidgetBucks widget placed on your blog will deliver the most relevant ad to the individual viewing your page? Or does it mean that the ad served is the most popular among other like minded surfers?

I also think that they are trying to serve up the most profitable ad (profitable for the publisher) and I see this as maybe not sitting well with advertisers. It would be the same as Google Adsense telling everyone what the most expensive keywords (Adwords) are and then delivering them to everyones blog or website.
This would result in higher advertising prices and a drop in publisher payouts. A win win for WidgetBucks…until advertisers pull out.

Interesting!

Read more at WidgetBucks blog:
WidgetBucks Creates Customer Council

Mashable’s take on this:
http://mashable.com/2008/01/16/widgetbucks-yieldsense/