Posts Tagged ‘newsgator’

Newsgator Related Content Widgets

December 15th, 2008

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2008 was quite a year for newsgator in terms of Widgets. they went full force on them and have seriously improved from being a simple feed widget creation tool a year ago. to real contender in widget distribution, feed widget development and widget experimentation.  

Newsgator new bet is Related Content Widgets as a way to bet on themselves and what have they archived lately and to mine on their feed and data index.

Newsgator Related Content Widgets

In addition to allowing you to syndicate your content, NewsGator Technologies also offers a number of comprehensive of options and platforms to enhance the value of this content. Enhancement options – using data pulled from over 3 million unique, indexed feeds – include data services, a related content engine, and tailored white list services.

For instance, use our technology to give your audience a broader perspective around articles. NewsGator’s "Related Content" services deliver relevant headlines on your article pages giving your audience a reason to explore. You choose the sources; we’ll search for contextually relevant content. So whether you’re serving up additional headlines of your own content or from selected partners, NewsGator’s Related Content service will encourage your audience to keep clicking!

These add-on tools allow you to further personalize your content selection and network in a targeted and effective manner. This greatly enhances your ability to serve up additional headlines of your own content or from selected partners, adding significant value.

A related stories widget that offers readers headlines for stories they may be interested in.  It works quite simply: when they click on a headline, a fly-out window appears with the opening paragraphs of each story; another click reveals the full article, and ads can be embedded at every turn.

A related topics page which automatically presents contextually related topics to readers as key words.  Readers click on the key word of interest and are redirected to a page of stories relevant to the key word.

“Everyday we add 8.5 million new articles to our database, indexing and aggregating 3.6 million different feeds and archiving 4 years of content!  This huge database of content — in fact, the industry’s largest such repository of free content — a result of our pioneering RSS reading/delivery services, is offered to publishers who wish to supplement their own content with related stories from 3rd parties. We even track more than 44 million "relevance events" in this activity, ensuring related content is truly relevant!  It’s quite simple: the more content to draw from, and the better indexed that is, the better the related content supplied by our widget offerings.

What’s more, publishers have control over their widgets’ look and feel, search action, and content sources through our existing Editor’s Desk platform; this makes it quick and effortless to build, manage, and track these new related content widgets. And we also offer flexibility in pricing for our related content services: hosted (transaction based) and free (ad supported with revenue-sharing).”

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So. this new widget initiative by Newsgator is sure intriguing and responds directly to what has been happening lately with the craze of Social Content Sharing and Feed Widget Networks. what i find more interesting is that it work for both the small publisher side and the premium big publisher side in a multi threaded strategy. that is refreshing in times of economic recession. because how many times we have seen great plans and offerings without solid business plans that manage to offer value beyond traffic and exposure that fades away?. so of course the part of having a Additional Advertising Revenue stream will be the one that resonates the most. and in the end will be the one where the success for both newsgator and whoever gets to use it relies.

To that i suggest Newsgator that a proper public if possible white paper on how is this going to work should be in order. and it is something i will be looking for to share in here.

If this intrigues you and you desire to know more about it or set it up right away. Newsgator got two must read  Blog posts on that:

More about Newsgator Related Content Widgets

How to create a Newsgator Related Content Widget

After you have done with those. you should be read to go and sign up.

Related Content Widgets

 

Newsgator Widgets NFL Widget Campaign

November 4th, 2008

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I was going to dissect this but while i do like American Football is not something i am specially fond of, so i will lift from Newsgator because i feel it deserves coverage because it is a novel idea in Widget Marketing and Widget Syndication or as Newsgators puts it:

Introducing Reverse Syndication & Atomization of Content
Our Novel, NFL Widget Campaign Breaks New Ground

You know that I’m always excited about new widgets, but I’m particularly excited about the brand new type of content distribution model called reverse syndication that NewsGator and our media clients are embarking on. (For an excellent introduction to reverse syndication, I highly recommend you read Jeff Jarvis’ excellent post on the topic.)  We’re in the process of launching "Across the Field" widgets with 32 online newspapers to cover NFL games this fall and winter.  The details are fairly complicated but I hope you’ll stay with me because when you learn the new territory we’re charting, think you’ll be rightly impressed.

NewsGator is building widgets for a consortium of 32 online papers — one for each team in the NFL.  While the newspapers are not necessarily owned by the same companies, they’ve decided to share high quality content with one another in a novel way. Essentially, we’re talking about the atomization of content — where, esentially, content is broken up into many pieces and distributed (often standalone) across the web; in this case, the online newspapers we’re parterning with are atomizing their content through NewsGator widgets. (For an excellent introduction to atomization of content, check out PR Squared’s post on the subject.)

The best way to explain is through a real-life example: this week the Pittsburgh Steelers are set to play the New York Giants. Leading up to the game, the New York Daily News’s website has a widget on their sports/football page with content on the opposing team — in this case the Pittsburgh Steelers — from The Pittsburgh Tribune-Review.  And the reverse would be true as well: The Pittsburgh Tribune-Review has content from The New York Daily News on the Giants on their sports page.  In essence, they’re shared bits of atomized content in the form of opposition scouting reports from in the inside lines of the competitor’s ‘camp.’

The theory behind this specfic setup is that each online paper already has plenty of content about their home team already but much less (if any) about the opposing team; enter, stage right, the "Across the Field" widgets providing insight on the competitors’ teams. (The content in the widget will change weekly along with the game schedule.)  Even better, while the content feeding these widgets is full text RSS from the opposing team’s local newspaper, when visitors to The New York Daily News click on articles about the Pittsburgh Steelers within the widget on website, they will remain on The New York Daily News site; they are not leaving the "home" newspaper’s site — courtesy some fancy coding footwork — which increases the "stickiness" of each paper’s content offerings.

What do media clients get out of this?  A lot.  Online newspapers get (atomized) high quality content from the opposing team’s local newspaper — probably more knowledgeable than anyone; even better, these stories are hosted on their own site (leading to more page impressions) and they can place advertisements on the article pages to enhance monetization.  (Sort of a three-for-one deal.)

These "Across the Field" widgets, which represent the cutting edge of reverse content syndication & atomization of content, are a great example of some of the new and exciting directions NewsGator (and our partner clients) are proceeding in syndicating content in powerful new ways.  I’d say, from this vantage point, the future of widgets is quite bright.

Very interesting use of widgets for promotion and to explore reach enhancing and monetization opportunities. i wish to know how it fares later. so i will have it in mind for later.

Newsgator

via Newsgator blog

Newsgator Widgets Now Sport Gigya Wildfire High Spread Sharing

October 25th, 2008

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One the immediate reactions from Gigya announcement of gaining the #1 spot when it comes to Widget Companies was that many previous minor partners started evaluating extending their relations with Gigya. once of the best examples of this is Newsgator Widgets.  they previously had a deal for promotion and monetization. now. after the Gigya #1 Milestone, this partnership was extended to include Gigya Wildfire. Wildfire is Gigya High Spread Sharing Modules for Quick Link Installs to a lot of Social Networks and Blog Platforms in one go.

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Now all Newsgator Widget will sport it. so this should enhance Newsgator presence into Widgets and it is a good thing because it makes High Spread Sharing more and more ubiquitous. something that i have insisted on pretty much all 2008.

Newsgator Widgets

via Newsgator Widgets Blog

Newsgator: Widget Best Practices That Lead To Success

October 1st, 2008

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Newsgator and Widgets?. yes. they are one of the often overlooked options in the Widget Space. but they do have a knack on a lot of  widget data already so they kindly put a a list with Widget Best Practices based on the data they have gathered:

NewsGator Media & Consumer Products tracks a veritable ton of data every day.  That data, among many other applications, helps us to track how individual clients are doing in terms of their widget strategy and performance.  Every month several of us sit down and go through the past month’s “numbers.”

Earlier in the month we reviewed our August numbers.  We put particular focus on widgets that experienced noteworthy upward movement in some of the metrics we track — such as views, interaction, click throughs, etc.  Then we complied a list of best practices that reflect the basis for the positive changes we noticed in these particular widgets.

Below, the list:

  • 1.-put your widgets on article pages and areas to which they are related
  • 2.-keep it simple; don’t make widgets that try to do ‘everything’
  • 3.-plan ahead when launching time sensitive or seasonal widgets
  • 4.-don’t hide your widgets — or content — in your widget
  • 5.-if the widget has tabs for different areas of content, consider an auto-rotate
  • 6.-use animation conservatively and thumbnails liberally
  • 7.give your inheritors more than they expect
  • 8.-if you have a network, use it

Simple and to the point. there is only two advices i would add  separately to that list in response to #2 and in general:

1.- If Complicated, ensure there is as much coherence in design and execution as possible to ensure a pleasant usability.

2.-Make the experience as portable as possible so the widget can work harder for you and the user.

Widget Best Practices that Lead to Success

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