Posts Tagged ‘overlay advertising’

The Race For YouTube Monetization By Copying Hulu

November 24th, 2008

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You read that right. i said it.  it has been already reported that in one year from now Hulu Will Match YouTube Revenue. the difference is that Hulu is already making a profit and YouTube is only Recouping Costs and Trying to be profitable. i called it over a month ago and i call it again. there is a certain urge and almost desperation of Google to recoup the cost of YouTube and be able to make a Profit next year and the recent movements are clear show of this because they are adding features to stay current but they are also adding advertising that matches and tries to leapfrog what Hulu has been doing so far. i am glad because this finally means that YouTube will be as portable as possible within any YouTube Embed Video.

YouTube Embed Search

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You would think that the Search Engine goliath would had been able to beat Hulu to this but no. Hulu has search in its Embeds from almost 5 months ago.

YouTube Embed Advertising

Pre, Mid and Post Roll is not enough and you need to pretty much harass the Gen X and Gen Y these days so now you will be able to enjoy of better overlay Widget Advertising. and all of this along the Ads in YouTube pages is now finally fully AdSense Powered. so you know they are being serious.

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As i said before. YouTube is Google biggest money hole and Google hates it. right now YouTube is a 2 billion dlls hole that needs to be filled up as soon as possible. For example YouTube biggest acquisition. aQuantive will be fully paid up and raking money by the end of 2009. YouTube will not see True Black numbers until 2010 unless Google pulls up something miraculous.  it is funny how Web 2.0  poster properties like Twitter and YouTube are only profitable for Third Parties and a burden to who developed them because they have become integral to the modern web.

And people said Mark Cuban was totally wrong when he said that Hulu should be able to beat YouTube by 2009. now the projections back him up. i guess that is why he is a billionaire right?.

The YouTube Feature i want the most is that YouTube can indeed be portable and gains full controls and menu browsing while on full screen. that would be a bigger deal than their insane dwellings of thinking in HD quality video that will surely burn money faster than a California fire outbreak (low pun, i know).

Ustream: now with overlay ad banner

June 25th, 2008

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Not content to be left out of the possible money to be made in Online Video Advertising. Ustream. the biggest video Lifecasting provider will now “try” (more like adopt from the top) Overlay advertisements with some of the most notorious or  popular users in the service. pretty much the same that YouTube has been doing and what other are going to do in this space.

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And calling them proper overlay ads would be wrong. they are going mix with the “live comment track” in the player and if you hover the advertisement in the video you will get another front overlay with offering. i have seen the ads already and while the execution is a no brainer. they got several problems to me:

  • 1.-They are ugly.
  • 2.-They are not truly translucent
  • 3.-They have not been well thought out.

These are not even on the level of youtube overlay banners. but the good news is that they got a good company behind the ads. YuMe. the same that will be providing help to Microsoft. so they should do fine. at the pace online video advertising is pushing i would say we should expect overlay ads in some capacity or execution on pretty much all mayor online video providers by the end of the year.

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SplashCast Hotspot : Hyperlink Video Ads

June 25th, 2008

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The last notable news with Splashcast was that they were entering MySpace App Platform and that they had raised money. after almost 3 months of being relatively mute. Splashcast is doing a overall update of the service but also offering something new. something that pretty sure was developed thanks to the money raised and maybe the why they got money. HyperLink Ads with supplementary overlay info indicators, etc.

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Totally logical step considering the kind of clients splashcast gears to  and a sign of the times in terms of video advertising evolution. everything is about overlays. but unlike others in the online video (and media) space, Splashcast hotspot is a in house solution. that gives it a better rate of success thanks to the inventory they have and the clients they got.

SplashCast

via Splashcast blog

YouTube will let you sell your own ads.

June 11th, 2008

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Now, this is a good reason to experiment in overlays. youtube advertising is going to take into new realms because while they have been testing overlays and advertising for brands and premium channels. how you sell ads on other uploaders material? . letting you sell your own ads. that is probably going to be the video version of adsense. a good article on all this and the reasoning behind it at the link.

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You created the content, now sell the ads – advertising age

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