Whoa, that was fast. see what happens when thing shake up in a now coveted niche like commenting?. i am of course referring to JS-KIT acquiring Haloscan and declaring War to Disqus.
From the SezWho Blog:
1. EntreCard: Entrecard is a blogger-to-blogger widget advertising network, has formed a partnership with SezWho that allows members to earn advertising dollars for their best comments. Below is the take of one of our common users, Lee, that summarizes things nicely:
Also see Graham’s post here.
2. Creative Weblogging: Creative Weblogging is one of the fastest growing international professional blog media networks, that is partnering with SezWho to bring reputation-driven user profiles to members. SezWho drives community engagement and traffic for bloggers by displaying their universal profiles with their contributions across SezWho-enabled social media sites. Users get the benefits of universal profiles, ratings, and comments, without giving up control of their data.
3. SocialSpark: SocialSpark is the world’s largest social media marketing network that will offer SezWho to help bloggers build and monetize their reputations based on their contributions and areas of expertise.
Welcome to the community everybody…and don’t be a stranger.
Sezwho is one of the small players in the second Commentosphere Wars but it is more spread out than its direct competitor Intense Debate. Intense Debate is a Social Commenting System that replaces your default one and is pretty much focused on doing that part well. the user profiles and the comment tracking comes second. SezWho is the opposite. they are concentrated in the comment tracking and the commenter profiles first and the integration to the comment system or their all together subversion comes second.
That is the whole problem on SezWho strategy because they are not only competing against Intense Debate and Disqus (JS-KIT is now way way over their reach already to say they compete against them) but they also end up competing with the winner of the first Commentosphere Wars. that is of course Cocoment. and get to compete with the competitors in that space too (co.ments and commentful)
This is not a good position to be in at all. and while they have grabbed some quite good partnerships it will not be enough to do them real good.
As i said in my post about the JS-KIT-Haloscan deal. the only good outcome for SezWho would be to merge with Intense Debate (the same goes for intense debate) because that would make a solid third player against JS-KIT and Disqus. otherwise they cannot aim to grow the way they need to grow.
Then there is of course the other possible outcome of sezwho being acquired by JS-KIT or Disqus. something that would make their product go mainstream but now as a independent one.
SezWho Partners With Instablogs, Gets Performance Upgrade
November 4th, 2008Not much has come out from SezWho in the Whole Craziness of JS vs Disqus or even with the news of IntenseDebate getting acquired. but SezWho has pretty much keep on going without getting distracted. not without some help though. they landed a good partnership with Instablogs and added some features in process:
They also made some upgrades to their performance in order to keep themselves as a good option for Social Commenting Systems. with the very specific difference that SezWho is a Default Comment System Social Enhancer. This difference is why they may be calmer since while they compete with JS-KIT, Disqus and IntenseDebate. they represent less of a hurdle to Bloggers since it not replaces the comment system but instead enhances it with commenter profiles and social features. that is something that will resonate since it requires less commitment and it is easily replaceable or removable.
In their case i insist that a either a acquisition by Disqus or a Merger with it would be the way to go so it could grow faster and get seriously relevant as a service. given IntenseDebate instantly turned into the Top Dog with the Wordpress acquisition and independently there is just no bigger competitor that JS-KIT that continues to grow and get partnerships.
SezWho
No comments »
Posted in Web 2.0
Tags: comments sezwho social