Groupon is a service that facilitates steep discounts on products and services from local businesses in and around 26 major metro areas. A minimum number of users must sign up for a deal before it becomes available, creating an incentive to “socialize” these deals to friends on Facebook, Twitter and via email.
What a fantastic way to capitalize on two human desires that naturally feed off one another. The desire to save some coin in these slow economic times and the desire to share your good fortune with your friends and family.
Besides using Twitter, Facebook and email to spread the word, Groupon offers a convenient widget that you can paste in your blog or web site. Just pop into the Groupon E-Schwag page, locate the metro area nearest you, click on the embed code to highlight and copy…and then paste away! Groupon widgets can also be found at widgetbox.com/groupon
Groupon is growing rapidly!
Multiple sources tell us that Groupon, the surging Chicago-based startup, was valued at $250 million when they closed their recent $30 million venture round with Accel Partners and previous investors.
read full post at TechCrunch: Groupon Valued At $250 million
One thing does confuse me though…Groupon, like most web businesses these days, has a blog. They also have a widget (obviously) but for some unknown reason, they fail to promote their service via their widget on their own blog. What gives, Groupon?