Some weeks ago, Splashcast announced that they would be building special Splashcast Embeddable channels with Hulu Content. a lot of these channels went live right with the announcement. but they have been evolving since then. that is the greatest point for those Widget Channels. they evolve.
Many wondered the why of a Splashcast partnership since Hulu already has some really good Widgets. the reason is Facebook and General Spread. the best positioned space for Splashcast is still Facebook and the fact it uses Gigya Wildfire for its High Spread Sharing. this gives Hulu extra lanes to distribute Hulu influence and in the case of Splashcast. it gets them not only a great gig but also better brand visibility. the same that should result in more white list gigs.
And while Splashcast also highlights MySpace as one of the main ways to use the widget. Hulu already got its bases covered there. so Facebook + Else is the biggest win for Hulu.
I think that should make it clear enough why it is a win-win for both. but from the user side. it is also a good choice since you can expect a quality widget and you can expect be able to take the widget without any effort to pretty much all of the relevant online destination thanks to gigya.
I like Splashcast Widget Channels. but i really wish if they were more customizable and offered lite versions of them. but as a fully featured media widget. it does the job and it does it well.