Video Advertising recent and not so recent progress have already dictated that overlay ads will be the way to monetize video. the only thing that changes is how you execute them and what you can add to them to make them more effective.
Veoh networks think that making the overlays to be behavioral Ads is the way to go. is already known that behavioral ads are indeed more effective but can be the touchiest of executions because of concerns of privacy, security and personal issues someone may have with them.
But on the other hands Veoh is not known as friendly or shy to try more unconventional measures to what they do. so it will be interesting to see what comes up from their experimentation.
About Veoh
Veoh is the Video Network seen as the successor of Stage6 fall and one of its flagship features is that it counts with a integrated Widget enabled start page.
