YuMe, the hottest independent Online Video advertising network whose business is providing with some of the best Overlay Advertising for Online Video, be it in site page or in the Video embeddables just changed CEO. the new CEO is Michael Mathieu. some who comes from working in interactive media and advertising. that seems like a perfect fit for the company more now that they need to adjust to their own success now they are providing the ads for Ustream and will be providing the ads for the excess and unsold inventory of content from Microsoft. huge deals for a previously already profitable company that must be under fire in terms of growth and that needs to adjust accordingly.

The former CEO and Co-founder Jayant Kadambi will take the president position and it is more than likely the one who will be overseeing the development and inner workings of the company while the new CEO gives the face from now on. the company have raised $16 million in funding, but i doubt they will raise again now they got their hands full. YuME is a interesting company for me to follow because they are one of the companies shaping the way online video advertising evolves. something that gets reflected in Widget Advertising and the advertising in online video embeddables of course.

YuMe

via Techcrunch

While i have never heard about YuMe. they must be really good because Microsoft choose them for their tech and to manage all the excess and unsold inventory for them. giving a quick look at them. they do look like the way to go in Video Overlays. they offer 11 overlay advertising solutions for Video advertising and according to they PR company  quote they claim:

“YuMe is the first dedicated video advertising network and a management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers”

They also claim to reach 65% of the USA online market.

So, in other words: they are solid. and they should be Microsoft rarely does deals like these unless they lack the time to do it themselves or don`t want to acquire the technology instead. something that could still happen. but i guess this is the way to try it out first. logical considering that YouTube is now testing the ground (getting youtube users to get used to overlays) to unleash their Video Overlay Advertising solutions and advertising strategy any given time now.

Yume-Microsoft deal

YuMe

via Mashable