Posts Tagged ‘Video overlays’

YuMe changes CEO, former CEO becomes president

August 12th, 2008

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YuMe, the hottest independent Online Video advertising network whose business is providing with some of the best Overlay Advertising for Online Video, be it in site page or in the Video embeddables just changed CEO. the new CEO is Michael Mathieu. some who comes from working in interactive media and advertising. that seems like a perfect fit for the company more now that they need to adjust to their own success now they are providing the ads for Ustream and will be providing the ads for the excess and unsold inventory of content from Microsoft. huge deals for a previously already profitable company that must be under fire in terms of growth and that needs to adjust accordingly.

The former CEO and Co-founder Jayant Kadambi will take the president position and it is more than likely the one who will be overseeing the development and inner workings of the company while the new CEO gives the face from now on. the company have raised $16 million in funding, but i doubt they will raise again now they got their hands full. YuME is a interesting company for me to follow because they are one of the companies shaping the way online video advertising evolves. something that gets reflected in Widget Advertising and the advertising in online video embeddables of course.

YuMe

via Techcrunch

Omnisio acquired by Google as a way to empower YouTube and maybe Google Docs

August 4th, 2008

 

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When YouTube started testing annotations i remember being underwhelmed by how weak they were compared to the ones made by other services. one of those services was Omnisio. it looks like i was not wrong because Google decided to acquire them as Techcrunch reported and now YouTube has already confirmed.

Omnisio got two tools that are pretty much a match with what YouTube was already wanting to do:

1.-Annotations

Being able to annotate the video is one thing YouTube was already able to do, letting other users annotate and comment in the form of annotations is something they did now had yet and that is what Omnisio can deliver right away.

2.-Video Mash Ups

Being able to mix videos online is not new, being able to do it as easily as omnisio had done it for the average user was something YouTube was not able to deliver timely. but that is what omnisio did and most of the mash ups where done thanks to YouTube videos.

So those are the two main reasons for it to be used in YouTube that can be though right away. but i got other reasons where the talented omnisio team may come in for YouTube:

1.-Better overlay ads

To this moment , youtube has failed to produce Overlay ads they feel as rightly done, so anything to speed up things will be seen as worthwhile

2.-New versions of the YouTube player

This is something youtube have done right from the start, the speed the YouTube player has been good enough as we already have seen 3 major releases of it. but with every version the challenges are bigger, so why not ensure everything goes smooth?

3.-Better in video linking

This is almost an afterthought the minute they decide they have got annotations right.

But what about Google Docs?

In specific Google Presentations. Omnisio got a third tool and this one is the one i think is the best because it is something they had first and that i have not seen done elsewhere. that is Omnisio Video Presentations.

It is a tool that allows you to synchronize  a slideshare presentation or a PDF document with a video. that way you can get a widescreen video player widget where you get to see the slideshow along the video presentation. a killer way to deliver Keynotes from conferences and events online or make one from the comfort of your home.

The video player embeddable used for this tool was clearly the most advanced because it also showed you the comment in annotation style making it a rich experience.

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So it think this should do end up as part of a YouTube – Google Docs tools. more for the benefit of Google Docs users than YouTube.

Omnisio

YuMe grabs Microsoft deal for Overlay Video Advertising

June 16th, 2008

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While i have never heard about YuMe. they must be really good because Microsoft choose them for their tech and to manage all the excess and unsold inventory for them. giving a quick look at them. they do look like the way to go in Video Overlays. they offer 11 overlay advertising solutions for Video advertising and according to they PR company  quote they claim:

“YuMe is the first dedicated video advertising network and a management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers”

They also claim to reach 65% of the USA online market.

So, in other words: they are solid. and they should be Microsoft rarely does deals like these unless they lack the time to do it themselves or don`t want to acquire the technology instead. something that could still happen. but i guess this is the way to try it out first. logical considering that YouTube is now testing the ground (getting youtube users to get used to overlays) to unleash their Video Overlay Advertising solutions and advertising strategy any given time now.

Yume-Microsoft deal

YuMe

via Mashable

YouTube tests Video Overlays, starts with annotations.

June 4th, 2008

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YouTube is now testing a new in-video overlays for content creators via TestTube that is for YouTube what Draft is for Blogger. These new overlays are now being used as a way to add Annotations. it is a interesting  progression for the YouTube service but it is likely that it will take a social angle when released. i for one hope not because i bet that this new feature will be used wrong by 90% of the YouTube community.  but, it is hard to stop progress i guess.

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But for the 10% of rightly used videos. it will be very interesting to see how this progreses and adds interactivity to YouTube by providing infonotes, and internal linking for interactive videos.

A good example of that is the Interactive Card Trick video.

Given the way it is being used. this is a service only usable in the main site and it don`t affects embeddables.

I only wish this means such a feature will be able to be used for true gain in the case of content creator or big uploaders and a way to add external links in-video or add subtitles sequences is coming up next. that would be the true progress for online video if it comes from the almost monolithic player YouTube is in that market.

TestTube

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