Vidrollr is a new creation from Invokemedia, the makers of HootSuite.
With its crisp, simple interface and ease-of-use, it’s a slick new way to share thoughts and get people talking within your branded environment. Effectively, Vidrollr is a non-intrusive advertising platform that engages your target audience in a way no other platform can and is especially suited for Social TV.
According to Wikipedia Social television is a general term for technology that supports communication and interaction in the context of watching television, or related to TV content.
Until now there has been no easy solution to integrating the two mediums. Vidrollr makes this issue easily solvable and does so nearly instantly. It is low risk since it uses existing technologies and it becomes a revenue center because it is branded/sponsored.
