Posts Tagged ‘widget ads’

Adgregate Markets Acquires Gydget

June 29th, 2009

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I decided to add this note even if happened almost two weeks ago as a inspirational note that the widget space marches on even in this recession. i know that may sound weird since it is about a acquisition. but even then a acquisition in this economic climate is a good thing right?

So Adgregate Markets that specialize in making transaction enabled Shopping Ad Banners decided that it was a good idea to buy a Promo Widget Network like Gydget. IT IS. these will be rolled into the ShopAds they do and will result in in-widget shops and smarter ad widgets.

Gydget had been around for 2 years or so and it seems that they were losing steam as the competitions in promo widgets is quite brutal now. but this is a good ticket out and it does create a better end product, that in the end continues to be widgets. so it is all good.

Gydget

Adgregate Markets

Adgregate Markets Snaps Up Widget Maker Gydget  via Techcrunch

Scoble Visits WidgetBucks

March 16th, 2009

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WidgetBucks, the controversial Widget Advertising company that against all odds continues to grow and polarize people received Robert Scoble not that long ago (even if in internet time it could be perceived as ancient) and he goes into a video tour with Matt Hulett, CEO of Mpire, the parent company of WidgetBucks and as TechFlash notes:

CEO Matt Hulett takes blogger Robert Scoble on a video tour of the company’s Seattle offices, with the former RealNetworks and Expedia executive describing the WidgetBucks business as a "shopping AdSense." Hulett — who explains why each employee has his or her own office — also notes that about 100 million unique users are seeing their advertising widgets each month.

The reason i post the video is because if there is a Widget Company i receive E-mail about is WidgetBucks. people asking me to never cover them, other asking for more coverage and others asking me why it is not working with them (yeah, really)

That means it should be of interest for Widgets Lab Readers to have a look at it.

WidgetBucks

Advertising Age On Widget Marketing

December 4th, 2008

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Bob Garfield over at Advertising Age did a piece on Widget and Marketing that is truly great. it is also 101 material for anyone not only interested in Widget but also in Internet Enabled Marketing and Advertising.

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

That said. i don`t agree on the over pushy title that makes it sound as if Widget only purpose was marketing. i would have put it as “Widgets are a match made in heaven for Marketing”. but that is only because i feel the need to be nit picky with it.

My favorite phrase of the article has to be “Utility Plus Brand” as a way to define Widget Marketing and something to thought about since it inherently implies there should be something utilitarian to the Widget in the first place. that should always always translate to the widget not only have a purpose but being useful for it.  otherwise no matter how great the product you are pushing is or how great your widget analytics are everything will be pointless and a waste of time for everyone.

Lijit Releases Its Publisher Ad Network

October 9th, 2008

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Lijit, the Blog Search Widget stated that they would launch a Ad Network back when they got $7M more of funding and they have now finally released it. it is a Publisher Ad Network and those using Lijit Widget may apply for it to earn some extra cash.

I like Lijit as an idea. but i do not seen it mature enough as it should be by now. it is a little slow and i had the opportunity to try it out using Opera 9.5, IE8 and Chrome in both XP and Vista. it feels even slower on those browsers. the best performance was obtained in Firefox 3 and IE7 in that order.

But that is not my biggest complain with it. while i like the Lightbox mode they use. i wish it could be  like the one used by Custom Live Search or that it could be a Asynchronous Content loader like the one used by Google Ajax Search. At least i would like the option for it to load like that.

On the Ad Network. it is a good idea. they got enough  users to make it work and anything that can benefit the product and the product users is a good thing that deserves to succeed.

Right now it will serve ads coming from Lijit ad network but it will allow the choice for publishers to choose advertisers later on.

Lijit

Lijit Blog Announcement

via GigaOM

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