Posts Tagged ‘widget-app’

Quick Recap of the whole Widgetlaboratory – Ning story

August 28th, 2008

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First things first. i am covering this story with a double interest. i am interested in the news but i am also interested in clearing up a very fun and even amusing confusion some of our readers had with this story. some thought that widgets lab had something to do with Widgetlaboratory because of the very similar name. so, without further delay i assure you that Widgets Lab DO NOT have anything to do with Widgetlaboratory beyond the name similarities. we also want to remind anyone that Widgets Lab was started before WidgetLaboratory if any also had a doubt about that.

The Players

As with any conflict worth covering, there is always two sides to the story. at one side we have Widgetlaboratory. they were a Widget and Widget-app developer for the Ning Platform. they provided all kinds of widgets and widget-apps to Ning users. at the other side we got NIng. They are a social network platform and social networks ecosystem where anyone can easily create its own Social Network .

The Story

ACT 1:“Everyone want to root for the underdog”

It started with a bang and lots of appeal. so much that Techcrunch decided to give it a premium coverage treatment. i cannot blame them. the basis of the story was that a poor widget developer, in this case Widgetlaboratory  was being abused by Ning, who decided in a envious burst of irrational ire to shutdown said widget developer out of the blue and with that also bring down lots of widgets that died and went to widgets heaven. sure hits and comments would surely ensue, they did.

Ning Shuts Down Premium Developer WidgetLaboratory

ACT 2:”the David versus Goliath skit”

Then, just when you thought things will pass Widgetlaboratory decided to do something in retaliation to go Open Source, so the code they used to serve for Ning users would be able to live again and previous widgets used and Ning could resurrect. and if Ning didn`t liked the code being served by Widgetlaboratory. now they would be surely mad to have to deal with it without being able to do much against widgetlaboratory anymore.

WidgetLaboratory Strikes Back At Ning Where It Hurts

ACT 3: “The Wolf in Sheep clothes”

Finally. things cleared out and it resulted that the victim was no victim,. that the killer was no killer, and that all we had believed in was just a mirage that faded and revealed some very simple truths that would not make anyone excited at all.

Don’t Post The Evidence Unless It Supports Your Case

The Story Revisited

Just like when you watch a movie. seeing it again makes you look at it differently. and in a lot of cases you end up realizing that it was not a good movie at all.

So what happened in resume is this:

  • 1.-Widgetlaboratory breaks the terms and rules of Ning house
  • 2.-Ning asks widgetlaboratory to please knock it off
  • 3.-Widgetlaboratory ignores Ning
  • 3.-Ning yells at widgetlaboratory to please knock it off
  • 4.-Widgetlaboratory ignores Ning
  • 5.-Ning is not pleased and kicks out Widgetlaboratory out to the street, throws its things out too
  • 6.-Widgetlaboratory swears revenge and incites others living in Ning house to revolt
  • 7.-Ning puts up a message in the fridge  that says that if others copy Widgetlaboratory behavior they will be thrown out too and maybe without warning.
  • 8.-Everyone at Ning house wonders about if this is fair but decide to do nothing for the moment
  • 9.-Widgetlaboratory admits defeat and finally stops wandering ning house trying to get in
  • 10.-Ning tries to pretend nothing happened but shows signs of stress and getting old

*the analogy should only be used as guide of what happened, not a absolute truth of what happened*

The even shorter version

It looks like if you are a successful Widget developer that depends on a sole platform you don`t control as your way of living don`t assures you will be able to continue if the owner of the platform gets mad with you because you may have been breaking the terms of service in that platform.

What is next?

Ning will continue in its quest to thrive and offer social networks for anyone that want them. Widgetlaboratory will have to adjust and try to rethink what they want to do. this does serve as a very fine example that you must have a failsafe if you are a developer that depends on one single platform. it also shows that it is a good idea to develop for more than one platform. i would recommend them to simply have a look at OpenSocial. their knowledge on Social Networks should allow them to do good enough in that. Widgets and widget-apps will continue to be interesting market to be in and from what i have learned in the time i have been covering widgets. there is lot of room to grow and evolve yet.

Facebook Widget-App Golden Age ending?

July 17th, 2008

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Hot on the heels of the case of Facebook against Slide and RockYou. a lot of paranoia is circulating in the VC circles that have pumped up Facebook Widget-App makers.

This is of course logical. i think that the golden age of facebook dependant (that only operate in facebook) is pretty much over beyond the Top Ten developer. and that is how it should be. it is naive to think that the market can thrive further into the green post fb8 conference. they should be grateful it lasted a whole year.

And this is what is being discussed at everyone’s favorite hated tech gossip blog that as always manages to get some interesting quotes worth to read.

The Valley’s Facebook frenzy fades via Valleywag

Facebook cripples RockYou SuperWall, it goes down hill rapidly

July 8th, 2008

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Facebook is such a killjoy lately for the two biggest fb8 app developers. just when slide managed to recover Top Friends after more than a week of inactivity, the application fell from grace on active users but managed to retain 1 million active users. but that was not the same for RockYou superwall that has fallen below  600k  active users from 2.4 million active users in a matter of days when Facebook cut out the notification and invitation invitation  from superwall.

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Unlike Slide case of Hackery being the cause. SuperWall offense is its spammy nature. what is interesting is the why o such decrease compared with Top Friends?. as someone who has suffered from getting notifications of both apps it is clear that Top Friends got a better engagement and retention level because of the sociological factor in the app being different from superwall. superwall is a simple utility that overlaps with Facebook Wall and its main attractive is that is promises to enhance that app. in the case of Top Friends it is a Automatic and persistent utility with a lower level of manageability than super wall and removing it would cause a immediate doubt in the user toward the reaction his/her  “top friends” may have if the app is removed. it is a subtle but subconscious thing.

I say it so because i had reactions like that when i removed that app unlike with SuperWall where there is not that social element because in Facebook “lore” being a “Top Friend” means being a actual friend.

SuperWall on the other hand is more like a chore to you if you don`t have the app because it is a replicated communication channel that overlaps with the original app. without notifications, users are more than willing to let that app go without second thougths about it since there is no activity to be had.

Facebook punishes RockYou`s Baby  via AllFacebook

Slide “Top Friends” now back in Facebook

July 7th, 2008

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It has been well over a week since Slide Top Friends  Facebook Widget-App got removed by Facebook because a Hacker used a bug within it that allowed him to  access pretty much all the common profile details of anyone using the widget (one case at time, don`t fret) . as with any security breach Facebook tracks for script abnormal behavior in periods of 24hrs so it is guessed that the breach may have been there for only 24hrs (a little more , a little less, that is unknown) .

Slide claims to had resolved the issue  very fast after they were noted of the breach. that didn`t mattered because Facebook took its time to test and re-evaluate Top Friends before re-enable it for all.

But that is not the only interesting part of this. what i want to know is how this affected the Widget-app numbers and how it benefited RockYou because of that.

But i guess that is a job for someone like Nick O`Neil to figure out. so please nick, you know you want to know too.

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