Posts Tagged ‘widget money’

Scoble Visits WidgetBucks

March 16th, 2009

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WidgetBucks, the controversial Widget Advertising company that against all odds continues to grow and polarize people received Robert Scoble not that long ago (even if in internet time it could be perceived as ancient) and he goes into a video tour with Matt Hulett, CEO of Mpire, the parent company of WidgetBucks and as TechFlash notes:

CEO Matt Hulett takes blogger Robert Scoble on a video tour of the company’s Seattle offices, with the former RealNetworks and Expedia executive describing the WidgetBucks business as a "shopping AdSense." Hulett — who explains why each employee has his or her own office — also notes that about 100 million unique users are seeing their advertising widgets each month.

The reason i post the video is because if there is a Widget Company i receive E-mail about is WidgetBucks. people asking me to never cover them, other asking for more coverage and others asking me why it is not working with them (yeah, really)

That means it should be of interest for Widgets Lab Readers to have a look at it.

WidgetBucks

Newsgator Related Content Widgets

December 15th, 2008

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2008 was quite a year for newsgator in terms of Widgets. they went full force on them and have seriously improved from being a simple feed widget creation tool a year ago. to real contender in widget distribution, feed widget development and widget experimentation.  

Newsgator new bet is Related Content Widgets as a way to bet on themselves and what have they archived lately and to mine on their feed and data index.

Newsgator Related Content Widgets

In addition to allowing you to syndicate your content, NewsGator Technologies also offers a number of comprehensive of options and platforms to enhance the value of this content. Enhancement options – using data pulled from over 3 million unique, indexed feeds – include data services, a related content engine, and tailored white list services.

For instance, use our technology to give your audience a broader perspective around articles. NewsGator’s "Related Content" services deliver relevant headlines on your article pages giving your audience a reason to explore. You choose the sources; we’ll search for contextually relevant content. So whether you’re serving up additional headlines of your own content or from selected partners, NewsGator’s Related Content service will encourage your audience to keep clicking!

These add-on tools allow you to further personalize your content selection and network in a targeted and effective manner. This greatly enhances your ability to serve up additional headlines of your own content or from selected partners, adding significant value.

A related stories widget that offers readers headlines for stories they may be interested in.  It works quite simply: when they click on a headline, a fly-out window appears with the opening paragraphs of each story; another click reveals the full article, and ads can be embedded at every turn.

A related topics page which automatically presents contextually related topics to readers as key words.  Readers click on the key word of interest and are redirected to a page of stories relevant to the key word.

“Everyday we add 8.5 million new articles to our database, indexing and aggregating 3.6 million different feeds and archiving 4 years of content!  This huge database of content — in fact, the industry’s largest such repository of free content — a result of our pioneering RSS reading/delivery services, is offered to publishers who wish to supplement their own content with related stories from 3rd parties. We even track more than 44 million "relevance events" in this activity, ensuring related content is truly relevant!  It’s quite simple: the more content to draw from, and the better indexed that is, the better the related content supplied by our widget offerings.

What’s more, publishers have control over their widgets’ look and feel, search action, and content sources through our existing Editor’s Desk platform; this makes it quick and effortless to build, manage, and track these new related content widgets. And we also offer flexibility in pricing for our related content services: hosted (transaction based) and free (ad supported with revenue-sharing).”

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So. this new widget initiative by Newsgator is sure intriguing and responds directly to what has been happening lately with the craze of Social Content Sharing and Feed Widget Networks. what i find more interesting is that it work for both the small publisher side and the premium big publisher side in a multi threaded strategy. that is refreshing in times of economic recession. because how many times we have seen great plans and offerings without solid business plans that manage to offer value beyond traffic and exposure that fades away?. so of course the part of having a Additional Advertising Revenue stream will be the one that resonates the most. and in the end will be the one where the success for both newsgator and whoever gets to use it relies.

To that i suggest Newsgator that a proper public if possible white paper on how is this going to work should be in order. and it is something i will be looking for to share in here.

If this intrigues you and you desire to know more about it or set it up right away. Newsgator got two must read  Blog posts on that:

More about Newsgator Related Content Widgets

How to create a Newsgator Related Content Widget

After you have done with those. you should be read to go and sign up.

Related Content Widgets

 

KickApps Gets $14 Million More Of Funding Money

December 4th, 2008

KickApps

KickApps is a strange startup. its main business is Website Socialization. but it is also partly a Widget Company because a lot of that Socialization is archived via Widgetization. you can also make Very basic utility Widgets or some nice and simple Media Widgets via its Widget and Video Player Studio and add advertising to it. in a way that reminds me of SproutMixer and Musestorm.

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So it competes with Ning, Flux,  SproutMixer and to a lesser degree with all the main Widget Companies.

Thing they will continue to do so because they have got $14 million more in funding as Techcrunch reported:

“KickApps CEO Alex Blum confirms to me that the company did indeed raise a C round of $14 million with a new lead investor, North Atlantic Capital. Existing investors Softbank, Spark Prism and Jarl Mohn also participated. KickApps either splits ad inventory with publishers on the pages created on its platform (60 percent to KickAps, 40 percent to publishers) or lets publishers buy out its portion of the ad inventory for $3 to $6 CPMs. Most larger customers choose to control the ad inventory themselves, which suggests that when social networking features are wrapped into a larger site, the ad rates don’t have to be counted in dimes (as they do on much of Facebook and MySpace)”

KickApps

via TC

RockYou Raises Another $17 Million In Funding From Softbank

November 6th, 2008

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RockYou truly baffles me now. they have raised yet another $17 million in funding from Softbank. one of the biggest Japanese Companies you can take money from and now looks to set its mind not only in social network game widgets but Mobile and Desktop Widgets for Asia?.

WOW. that is really bold and if Softbank put money into them. then they must have something truly going on. with this new funding round they have now outpaced their eternal competitor Slide for the moment in terms of ambitions and scope. lets hope they do manage to deliver something tangible for the sake of Widgets. because now they have raised  $67 million dlls!. crazy amount for a Widget Startup (if we can call them that anymore…) that aim to be a big Company.

RockYou

via Mashable

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