Posts Tagged ‘widgetbox’

Newsflash!: Widgetbox Is Still A Key Player In The Widget Space

June 22nd, 2009

image

Yes, the title is completely sarcastic. yet it looks like it is news worth of Techcrunch. news they give surprised as if somehow Widgets were doing bad just because they don’t dominate the Tech News lately while everyone is Twitter Dazzled.

“Widgets were all the rage last year. And the trend seems to be growing. Widgetbox, a widget creation and distribution platform, is reporting 500 million impressions worldwide in the past month, according to Quantcast”

A Dazzle that even Widgetbox jumped on full force recently as Derek covered. but the most interesting thing from the Techcrunch post is the unique numbers on the Widget Space from Comscore and what they show:

tmp54

So Widgetbox diversification in promotions and deals has done good for it since it still bigger than 5 other big Widget Providers and Makers detailed in the list. the clear winner is Clearspring thanks to the AddThis acquisition as they got Gigya beat. but even then Gigya is still massive. the only omission in this list is musestorm. i wonder how they are doing and where in the list they would be.

Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month

Widgetbox announces custom Twitter promo packages

June 7th, 2009

Twitter is a powerful marketing lever for communications, traffic acquisition and user interaction. But to leverage Twitter, the fact is that you need to build a following… a task that is particularly difficult for fledgling users.

In fact, earlier today, TechCrunch reported that 80 Percent Of Accounts Have Fewer Than 10 Followers.
Widgetbox is introducing a new pilot program to help you utilize Twitter as part of your social media / user acquisition strategy.

Based on the chosen package, Widgetbox will:

– build you a custom Twitter widget
– build your Twitter following (either by 1,000, 5,000 or 10,000 followers)
– promote and distribute your widget
Widgetbox can help users and brands either grow their Twitter campaigns OR launch / create their strategies. In either approach, letting Widgetbox grow your Twitter presence will make your marketing efforts more effective and allow you to consistently and more easily grow your following.

The three packages are below.

twitter-promotion-package

Read entire story here:
http://blog.widgetbox.com/2009/06/announcing-twitter-promo-packages-custom-widget-twitter-campaign/

How to build a widget – Promoting the widget

February 25th, 2009

[Part 5 in a 5 part series titled “How to build a widget]

The widget is ready.  It is sitting on your website with a viral deployment scheme.  But the big question is  “How do people find out about your widget”?

5) Promoting the widget

If you happen to be Amazon and your main website is generating tens of thousands of hits a day, a simple graphic/link on your main page to your widget would be enough.  But everybody’s website does not generate thousands of page requests a day.

Widget Galleries.

I mentioned before (Part 4) that there are widget galleries.  Galleries are always a good place to promote your widget. However,  unless you have a run-away-hit, you are never going get more then 100+ widget installs from a simple Gallery site.

Get Creative.

The best way to promote you new widget (If you are not already getting thousands of hits on your own site) is to get some one who is receiving thousands of hits to install/and or write about it.

This blog, Widgets lab, writes about widgets every day.  They also get a couple thousand hits every day.   Write a nice email to Derek or Avatar explaining why your widget should be profiled, and they may just write about it. 

Other places to get your widget mentioned would be Web 2.0 tech blogs such as www.Mashable.com, www.ReadWriteWeb.com,  or even a general tech blog like www.Slashdot.com.

These sites reach millions of users everyday and are good place to jump start your widget.  You may have to offer to do Pete Cashmore’s laundry for a week or buy CmdrTaco a Starbucks gift card, but just maybe they will give your widget a write up it deserves.

So if you made it this far in the series you are on your way to creating your own little piece on the web,  your very own widget.  Good luck.  See you on the other side.

Part 1 | Part 2 | Part 3 | Part 4 | Part 5

How to build a widget – Deploying the widget

January 13th, 2009

[Part 4 in a 5 part series titled “How to build a widget]

The code is written.  The widget is complete.  The idea you started with is neatly contained in the world’s greatest widget.  Now you just have to figure out how to get it to everybody.

Part 4) – Deploying the widget. 

Since widgets are “portable pieces of code”  you have to find a way to give this to all of your future fans.  Easy right?  Since the widget is just normally an HTML or Javascript snippet you can just trust that would be widget users know how to grab the code and embed it on their site.  Not Exactly.

The first step in deploying your widget is creating a web site.  The web site should at the very least allow potential widget owners to know what the widget does and allow then to copy the embed code.  An example of a very simple widget site is the very first widget I developed,  www.JunkIWant.com.   JunkIWant is a Amazon wishlist widget.   No Logins.  Nothing fancy.  Just a website that gives clear instructions on how to grab the widget code.

However, you can’t be certain that just because you supply the HTML/Javascript that a blog owner will know how to grab the code and embed it into their site.   This is where widget galleries and widget dashboards help out.

Widget galleries are sites like www.widgetbox.com and www.widgipedia.com.  These sites allow you to upload your widget and gives widget users an easy interface to grab the widget code.  There is a slight learning curve on uploading your widget, but each site has FAQs and forums to help you along.  The galleries also allow you to track widget installs and some domain specific stats.  They also showcase your widget in various galleries throughout the web.  For instance, www.widgetbox.com partners with many of the larger social sites like Picazo and Bebo. 

The only drawback with  gallery sites is that they take widget users away from your web page.

Widget dashboards are sites that like www.clearspring.com and www.gigya.com.  These sites differ from the gallery sites since they give you a widget dashboard to put on your own site.  The dashboard simplifies the embedding process with a very easy to use interface to grab the widget.  They also provide widget tracking and domain specific stats.  The proccess is pretty simple to add the dashboard to your site (the dashboards are widgets in their own right).  I actually use the www.gigya.com dashboard (Wildfire) on one of my widget sites,  www.MyVGift.com.

clearspring dashboard

clearspring dashboard

Widget galleries and widget dashboard sites greatly enhance the ability to deploy and distribute widgets.  And the best part all of the distribution tools mentioned are free to use.

So knock yourself out.  You spent alot of time on your widget.  You should use every tool available to make it as easy for your potential users to get a hold of your widget.

Next – Part 5 - Promoting the widget.

Part 1 | Part 2 | Part 3 | Part 4 | Part 5

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