Posts Tagged ‘widgetization’

Verizon FIOS’s Widget Bazaar Guide

July 27th, 2009

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By now, most of Verizon FIOS’s got the option of the Widget Bazaar. But just in case you haven’t bothered to look at it or have taken the time to use them. I feel obliged to point you out a post by Sarah Perez over at ReadWriteWeb wrote a step by step guide of the experience she had while setting it up. This  may be a deciding factor for those still to get the option or still not convinced to use it to try them out.

Facebook and Twitter on TV: Hands-On with Verizon FiOS’s New Widgets

Yahoo Toolbar 8.0 and 2.0 Beta: Catching Up With The Times

June 22nd, 2009

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Yahoo Toolbar 8.0 (IE) and 2.0 Beta (FireFox)  is out and its new. but if you suddenly feel invaded by a Deja Vu looking at this picture:

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It is ok to be. you are not losing your mind. Yahoo Toolbar 8 is indeed familiar. The reason it is so familiar is because it shamelessly copies from IE8 WebSlices, Google Toolbar 8 and MSN Silverlight Toolbar. so there is not much to say about it for you if you are already a IE8 user. but i do give it to them: it looks great. so if you are a Yahoo Fan, you like Yahoo Widgets, this is a must. otherwise don’t bother  with it if you already have IE8 since you can get Yahoo Webslices and Accelerators and replace most of the Toolbar features. but if you are a Firefox user and you like Yahoo it  is worth checking it out. the same if you are in a machine with IE7 and you are not allowed to upgrade it but you are able to install stuff to it.

Yahoo Toolbar 8.0 and 2.0 Beta

via Techcrunch

Yahoo TV Widgets Hands On

June 22nd, 2009

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I bet you had forgotten about them. i almost did since i remember having posted on it way back in august of 2008. even with all the time that has passed. it looks like they are not here just yet but they are a lot closer.  they should debut this fall. only one year and half later than they first got attention.

Quite a Fumble considering that Sony Already shipped something and that it is very likely that Samsung will ship its own version of it for the Korean market as well as LG. even if both and  also Sony end up using Yahoo TV Widgets elsewhere.

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But now can look and read a detailed experience on where the Yahoo TV Widgets experience is right now. as David Katzmaier from CNET got a Video Hands On and a extensive review of them.

A great article and i would say a must read since TV Widgets is a experience for the future if Yahoo and Intel have their way now that the change for Digital is already done and Broadband is finally almost everywhere. so better to be prepared now.

Yahoo TV Widgets hands-on review 

Skittles: Website Widgetization To A New Level

March 16th, 2009

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Skittles, the colored candy company decided to start March with a bang and introduce a clever spin that married social media marketing with Website Widgetization. the question was on the how. i have posted on Promo Widgets and Ad Widgets and how a brand can be made portable and viral via widgets. What Skittle did that is a true work of genius in terms of Online Marketing was to make their website a Widget and then make that widget float over web 2.0 darlings to place the brand into a social context given by the direct consumers of the brand product. be it YouTube for videos, Flickr for photos and Twitter for Social Messaging. this way they brand over people perceptions and opinions why promoting directly the skittle brand and boost the marketing into the 21st century as it gives it credibility and effectiveness.

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I remember vaguely other company that did something similar by making their website in flash at a size that could fit into a 800 x 600 pixel grid that linked to myspace and that reproduced videos about the brand. this was back in 2006 i think. what skittle did goes into a whole new level thanks to the evolution of the web, widgets, new media and social media alike. so it is not that another brand didn’t tried this or that it was not possible. it is just that it was not yet the time for it as the tech was not only evolved enough but that the conventions had not reached the mainstream to me this idea a marketer dream.

I hope the idea gets explored more we get to see even better execution of this.

Skittles

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